My featured work
The Human Cost of Tech Layoffs
UX Researcher
Case study
I Wear
Brand Strategy, UX/UI Design
Case study
Netflix Content Strategy Analysis
Data Analyst, Content Strategy Analyst
Case study
Churn & Retention Analysis
Data Analyst, Data Visualization
Case study
Skills & Approach
Brand Strategy
I design brands by translating research into clear visual systems that communicate purpose.
Market & user research
Brand positioning & storytelling
Visual identity systems
UI/UX Design
I create intuitive and accessible digital experiences by turning user insights into clear design decisions.
Wireframing → prototyping → testing
Accessibility-first design
Interaction & visual design
Collaboration
I work across teams to turn ideas into impactful solutions, aligning design with business and user goals.
Cross-functional teamwork
User journey mapping
Iteration & feedback loops
